There is not a better addition to my blog than to talk about #shareacoke and it fits well with my most recent post. Share a coke has returned in 2014 and it seems to be even better than last time. The original Share a Coke campaign originated in Australia in 2011 and was such a success it was quickly rolled out across the globe. The idea was simple enough and that was to put 150 of Australia’s most popular names on Coca Cola bottles/cans (Coca Cola, Diet Coke, and Coke Zero).
My boyfriend actually bought me a #shareacoke special edition bottle simply because it had my name on it. He was not lucky enough to find his own name and I am trying to locate one for him now. This has really created a movement just like how Lucie Austin, Marketing Director for Coca Cola South Pacific, stated at the time of the Australian launch that, “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with, or have yet to connect with. This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging and the limited edition bottles are expected to fly off shelves as people search for their friend’s names.” Even though we did not loose touch or need to reconnect it created a special memory for us that I am sure at some point will brought up again.
The campaign has its very own website, www.shareacoke.com. You should really check it out and the video below 🙂
Until next time then,