Your Ethnicity and Choice of Social Media

Where we come from in the United States plays a major role in how we think, our daily tasks, and the recreational activities we partake in.  What also determines these things is our ethnicity.  Though I focus on the recreational activity of social media, ethnicity plays a role in many other recreational activities as well.  Social media is the way we connect with one another across the street, town, state, country, and world.  There is a reason why my family created an events page on Facebook about our family reunion this summer.  Information is easily accessible to those who use it and people can better communicate, asking questions, commenting, or sharing the last photo of my Grandma and all her siblings at the last reunion about two decades ago.  I am safe in sharing that my family is made up primarily of western european discount, but many extended family members are half latino.  Though it is not a science to determine why some ethnicities prefer one social media over the other, the numbers cannot be ignored.  The Pew Study found some interesting tendencies of blacks, hispanics, and whites.

Some of the highlights:

  • Black internet users are more likely to be on Twitter than any other group.
  • Blacks and Latinos also over-index on Instagram.
  • Latinos over-index on Tumblr.
  • Pinterest is the whitest social platform.
  • Facebook is the free for all.

Based on such information, businesses and the like, such as political campaigns used social media to best get their message to the ethnicity of their choice.  In general, any demographic information is used to determine the best social media medium.  Social media is a part of our daily lives and it’s not going anywhere.  It makes us who we are now and shapes us just a much as our home towns.  Check out this video to see just how much social media is part of our lives – no matter what ethnicity you are.





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