Emerging Media and Education

From paintings on the wall in Lascaux, to the Gutenberg printing press, the ballpoint pen, telegraph, telephone, email, and now social media. All of these examples are part of our technology advancements in communication. We all had to be educated about each and everyone and for those that lived through so much change took it either with great anticipation or dreaded the next year. If any of you watch Downton Abbey, you are taken back to the early 20th century when new inventions were sneaking their way into every part of people’s lives. The Dowager Countess of Grantham (Maggie Smith), the grandmother in the television show, is very leery of the new technologies and my favorite is when the telephone is installed and her feelings of it when trying to use it herself.

We all have the experience similar to the Dowager when something new comes along. How we overcome the challenges of a change in our social interaction is to educate ourselves and with practice. Higher education as taken a notice to the need to educate those looking to make emerging media a career and you can now get a Bachelor’s or Master’s degree in the subject. Champlain College offers a Master’s degree, while Boston University offers the Bachelor’s. Non-traditional schools offer a program as well.

And it’s not all about teaching for a professional career. Students expect to use such means in the classroom. Just as Gardner Campbell, director of professional development and innovative initiatives at Virginia Tech shares, “People need a way to be able to think about and participate in this enormously complex and rapidly changing computing environment, a way that’s going to be productive, a way that’s going to be satisfying, a way that’s going to be inspiring.” Emerging Media plays an important role in the classroom for sure.

Business professionals are not excluded from learning and using emerging media. A business must be a social business in this world. Marketers must make sure they are keeping up with this social concept and for those that have taken on the task should know how to do it correctly to keep up with it. They must do the following according to Gretchen Fox: 1) Impermanence, 2) Real Time, 3) Combining Tech with Real World, and 4) Bio Data.

We all will become thoroughly educated as emerging media evolves. We just hope we can keep up with it.

Until next time then,




  1. Jaclyn,

    Great job on the blog so far! In looking for some additional points to add to this post, I came across an article in The Journal of Continuing Higher Education by Stephen Bronack. The 2011 piece is entitled “The Role of Immersive Media in Online Education.”

    The abstract is this: An increasing number of educators are integrating immersive media into core course offerings. Virtual worlds, serious games, simulations, and augmented reality are enabling students and instructors to connect with content and with one another in novel ways. As a result, many are investigating the new affordances these media provide and the impact each is having on important pedagogical constructs such as presence, immediacy, and immersion. New models for designing, delivering, and facilitating instruction are emerging, many with a particular eye toward supporting adult and continuing learners in the 21st century.

    I can say that I appreciate a lot of what the online learning experience has provided me. I feel as though it’s reminding me that the world is moving more and more toward a digital existence. It teaches you how to interact in current operating environments. Increasingly, you must conduct business with people you’ve never met and who are some distance away from your location. Learning how to interact in similar situations with your fellow students online prepares you for your career. I would even go as far to say that you should put it on your resume – that you can successfully interact and accomplish goals with individuals across the country through Web-based applications.

    The only worry I have is that the digital age is physically isolating us from one another. Some people are losing the ability to interact face-to-face.

    Do you think we should draw the line somewhere as a society?


    1. Josiah – I very much appreciate your additions and the article was very insightful. Like you, I worry about how the digital age is keeping us apart. However, the focus of my article was to show how emerging media is making its way into the classroom and become not only a learning tool but something that can actually be studied. One can now earn a master’s or bachelor’s degree in emerging media. Again, I very much appreciate your comment and look forward to them in the future.

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