In a world that is fueled with wanting everything here and now we are also a world that wants to reach out with others making people smile and have a better life. We are all familiar with the “Buy One, Give One” philosophy and mission of TOMS, but do you remember the Hilltop Re-Imagined Campaign Google did for Coca Cola a few years back? So how was this all re-imagined? Back in 1971, Coca Cola aired the famous Hilltop commercial, in which people gather on a hilltop and sing about how they’d “Like to buy the world a Coke.” Take a quick look at the ad.
Google inspired by the commercial and how Coca Cola always wants people to have fun and “open happiness” thought that the two could be put together giving people anywhere in the world to buy a coke for anyone. This use of mobile advertising actually won the first ever Mobile Lions Grand Prix at the Cannes ad festival (aka the highest mobile ad honor ever). This is why it was so successful and just really cool.
The mobile advertising used is truly ingenious and really gives you the ability to reach out to others across the globe. I have to say that I was really impressed with this and wish the app was still available to use since I just discovered it. There are other ways to bring people together and there is a lesson to learn from the olden days when a personal touch went a long. Sheryl Sandberg, Facebook’s COO shared so many things at the Cannes Lions festival this year. It is worth making that extra effort just as Google did for Coca Cola. We need to go back to the days when a hand shake meant something and stores cared about every customer that walked through the door.
Until next time then,