#ShareaCoke

There is not a better addition to my blog than to talk about #shareacoke and it fits well with my most recent post.  Share a coke has returned in 2014 and it seems to be even better than last time.  The original Share a Coke campaign originated in Australia in 2011 and was such a success it was quickly rolled out across the globe.  The idea was simple enough and that was to put 150 of Australia’s most popular names on Coca Cola bottles/cans (Coca Cola, Diet Coke, and Coke Zero).

#ShareaCoke with Jackie

#ShareaCoke with Jackie (6/24/14)

My boyfriend actually bought me a #shareacoke special edition bottle simply because it had my name on it. He was not lucky enough to find his own name and I am trying to locate one for him now. This has really created a movement just like how Lucie Austin, Marketing Director for Coca Cola South Pacific,  stated at the time of the Australian launch that, “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with, or have yet to connect with. This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging and the limited edition bottles are expected to fly off shelves as people search for their friend’s names.”  Even though we did not loose touch or need to reconnect it created a special memory for us that I am sure at some point will brought up again.

The campaign has its very own website, www.shareacoke.com. You should really check it out and the video below 🙂

Until next time then,

Cheers!

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5 comments

  1. Coca Cola did a fabulous job with this campaign! I was not aware that this campaign had been ran before in 2011. I have seen numerous Facebook post or tweets referring to various Coca-Cola products and tagging someone who has their name displayed on the bottle. The viral marketing efforts here are endless. The options Coca-Cola offers on their website for ways consumers can connect with their favorite soft drink brand go on and on.

    View more ways to interact with the Coke brand here: http://www.coca-cola.co.uk/faq/products/share-a-coke.html

    There is even an option to share a virtual coke with your favorite friend by inserting their name. They have gotten a good amount of feedback from this campaign. I think it’s pretty clever!

  2. This is one of the most clever forms of social media and interactive marketing that I have seen. I can’t tell you the number of times that I have seen these pictures either in my newsfeed or posted on someone’s wall. Coca-cola definitely knew what they were doing when they created this campaign. Something as simple as variable data printing has taken the social media marketing world by storm.
    Your post was very interesting to me, I had no idea that this campaign had been around before (perhaps I was living under a rock :o) .. haha). What I love about this campaign is that it brings me back to my childhood and when we’d tirelessly look for our names on mugs, vanity plates, key chains etc. You’d be surprised but Margaret isn’t on many of those so they were few and far between that I was able to find that related to me, but when I did – man was I excited.

    I found an interesting article on this that talked about how Coca-cola in 2013 produced nearly 800 million personalized bottles labels for this campaign in Europe. This job became the largest job on record for HP Indigo WS6000 series digital presses. It required 12 presses to run 24 hours a day for 3 months to fulfill this order. When all was said and done over 10,000 names, in over 10 languages and five alphabets were ready to hit the market. A HUGE undertaking to say the least.

    After reading your post and finding out that this is actually a long running campaign one can’t help but think what a great success it must have been for them to put forward such an effort more than once. While they do exclude those individuals with unique names they are most definitely captivating those with common names. Perhaps Coca-cola could offer a create your custom coke program in addition to this already clever campaign and it could allow people to create their own labels, print them at home and also join in on the fun. I think a solution like this could create an even greater success. What do you think?

  3. This share a Coke campaign is showing up in my Facebook feed as people display their name in the Coca Cola cursive. People who don’t even drink the soda, are displaying the bottle and spreading the word. My name and two of my kids names are not on the labels because they are too unique.

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