Month: July 2014

Selfie Contest

We are all familiar with the selfie. We do it all the time and we actually did it for years. The word “selfie” is traced back to an Australian ABC Internet forum on September 13, 2002.

“Um, drunk at a mates 21st, I tripped ofer [sic] and landed lip first (with front teeth coming a very close second) on a set of steps. I had a hole about 1cm long right through my bottom lip. And sorry about the focus, it was a selfie.”

Eleven years later in 2013 “selfie” is added to the Oxford English Dictionary. 

Official Oxford Definition: A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website

Selfie have become so popular that companies are taking notice and using them part of campaigns. S&T bank, located in the Pittsburgh, PA area recently began a campaign focusing on selfies. S&T is targeting students for its Smart Start Student Banking Solutions. It is quite cool and if I could have would have taken a picture of the billboard in the area advertising the contest. Traditional and emerging media can be used together after all.

Screen Shot 2014-07-14 at 11.02.51 PM

Until next time then,

Cheers!

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Macy’s and Fourth of July 2014

If you didn’t know this past 4th of July, was the 38th year of the Macy’s Fourth of July Fireworks Spectacular. I never even knew Macy’s did this. Not sure if that is a good or bad thing for me personally, but it made me think about how the event is promoted via emerging media. It makes sense for anyone who follows or likes the Macy’s pages, but what about those who do not or not religiously. Where else in the world of emerging media would you have found this out? Looking through all social networks, Macy’s tweeted and posted to Facebook, Instagram, and Pinterest a few times the day of, but not much before. Macy’s did however issued a press release on June 10th, which got plenty of news to talk about it for them. So does that mean an event like this for Macy’s is just something a press release is good enough for? I am a Millennial and to me I do not read the news or watch the news all that much. Maybe I really wanted to watch the live stream provided by NBC, but couldn’t because of this promotional strategy. I understand is not the Macy’s Thanksgiving Day parade, but I didn’t even go out to view fireworks and I could have possible viewed on my computer as I enjoyed a quieter evening on the couch. Maybe I am just jealous because news sources stated how New Yorkers and some from New Jersey enjoyed a great display and enjoyed the concert that accompanied it, unlike how you hear the new describe how people around the country enjoy the entertainment they can watch from home on New Year’s Eve. This is all a bit strange to me so if anyone can enlighten me that would be great.

Enjoy the view from Jersey 🙂

Until next time then,

Cheers!

Facebook storytelling

There are things in life that make you go “That’s cool” and for me that happened after I read this from Bryan Alexander.

The New Digital Storytelling

Here’s another instance of using Facebook to tell a story.  Once again, the source is an archive, and the subject is historical biography.

Donnelyn Curtis, the director of research collections and services at the University of Nevada at Reno, created Facebook profiles for Mr. McDonald and his wife, Leola Lewis, to give students a glimpse of university life during the couple’s college days. Ms. Lewis graduated in 1913, and Mr. McDonald earned his degree in mechanical engineering two years later.

Some practical background and a motive:

With approval from Mr. McDonald’s granddaughter, Peggy McDonald, Ms. Curtis said she’s using archival material for a history project designed to appeal to a wider audience than the typical patrons of special collections.

We’re just trying to help history come alive a little bit for students,” she said. At first, only extended family members bothered to “friend” with the pair’s profiles…

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