Coca Cola

#ShareaCoke

There is not a better addition to my blog than to talk about #shareacoke and it fits well with my most recent post.  Share a coke has returned in 2014 and it seems to be even better than last time.  The original Share a Coke campaign originated in Australia in 2011 and was such a success it was quickly rolled out across the globe.  The idea was simple enough and that was to put 150 of Australia’s most popular names on Coca Cola bottles/cans (Coca Cola, Diet Coke, and Coke Zero).

#ShareaCoke with Jackie

#ShareaCoke with Jackie (6/24/14)

My boyfriend actually bought me a #shareacoke special edition bottle simply because it had my name on it. He was not lucky enough to find his own name and I am trying to locate one for him now. This has really created a movement just like how Lucie Austin, Marketing Director for Coca Cola South Pacific,  stated at the time of the Australian launch that, “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with, or have yet to connect with. This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging and the limited edition bottles are expected to fly off shelves as people search for their friend’s names.”  Even though we did not loose touch or need to reconnect it created a special memory for us that I am sure at some point will brought up again.

The campaign has its very own website, www.shareacoke.com. You should really check it out and the video below 🙂

Until next time then,

Cheers!

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Cool Twist on Mobile Advertising

In a world that is fueled with wanting everything here and now we are also a world that wants to reach out with others making people smile and have a better life.  We are all familiar with the “Buy One, Give One” philosophy and mission of TOMS, but do you remember the Hilltop Re-Imagined Campaign Google did for Coca Cola a few years back?  So how was this all re-imagined? Back in 1971, Coca Cola aired the famous Hilltop commercial, in which people gather on a hilltop and sing about how they’d “Like to buy the world a Coke.”  Take a quick look at the ad.

Google inspired by the commercial and how Coca Cola always wants people to have fun and “open happiness” thought that the two could be put together giving people anywhere in the world to buy a coke for anyone.  This use of mobile advertising actually won the first ever Mobile Lions Grand Prix at the Cannes ad festival (aka the highest mobile ad honor ever).  This is why it was so successful and just really cool.

The mobile advertising used is truly ingenious and really gives you the ability to reach out to others across the globe. I have to say that I was really impressed with this and wish the app was still available to use since I just discovered it.  There are other ways to bring people together and there is a lesson to learn from the olden days when a personal touch went a long. Sheryl Sandberg, Facebook’s COO shared so many things at the Cannes Lions festival this year. It is worth making that extra effort just as Google did for Coca Cola. We need to go back to the days when a hand shake meant something and stores cared about every customer that walked through the door.

 

Until next time then,

Cheers!