Macy’s and Fourth of July 2014

If you didn’t know this past 4th of July, was the 38th year of the Macy’s Fourth of July Fireworks Spectacular. I never even knew Macy’s did this. Not sure if that is a good or bad thing for me personally, but it made me think about how the event is promoted via emerging media. It makes sense for anyone who follows or likes the Macy’s pages, but what about those who do not or not religiously. Where else in the world of emerging media would you have found this out? Looking through all social networks, Macy’s tweeted and posted to Facebook, Instagram, and Pinterest a few times the day of, but not much before. Macy’s did however issued a press release on June 10th, which got plenty of news to talk about it for them. So does that mean an event like this for Macy’s is just something a press release is good enough for? I am a Millennial and to me I do not read the news or watch the news all that much. Maybe I really wanted to watch the live stream provided by NBC, but couldn’t because of this promotional strategy. I understand is not the Macy’s Thanksgiving Day parade, but I didn’t even go out to view fireworks and I could have possible viewed on my computer as I enjoyed a quieter evening on the couch. Maybe I am just jealous because news sources stated how New Yorkers and some from New Jersey enjoyed a great display and enjoyed the concert that accompanied it, unlike how you hear the new describe how people around the country enjoy the entertainment they can watch from home on New Year’s Eve. This is all a bit strange to me so if anyone can enlighten me that would be great.

Enjoy the view from Jersey 🙂

Until next time then,